How to Find the Perfect UGC Creators for Your Tech Brand
You've just launched your product, and you're sure it will revolutionize the tech world. You put a lot of effort into it and the technology you developed is crazy. However, you still need to make people see it, and traditional advertising doesn't do justice to your tech product, you need a video in which an ordinary person - your typical customer - uses it and demonstrates how it is complete but simple to use at the same time. Well, what you need is a UGC creator!
Traditional Methods of Finding Creators
You can search for UGC creators on Instagram, TikTok, or YouTube. You'll spend hours scrolling through hashtags like #techreview or #unboxing, looking for creators who align with your brand. This method can work, but it takes time, it is not scalable, and does not ensure that you don't bet on the "wrong horse". You may find someone you like, but will they be reliable? Will they deliver on time? And, more importantly, will their content actually lead to results?
Another approach is to tap into local tech communities and meetups. These spaces often host tech enthusiasts who create content as a hobby or sideline. While this can lead to genuine partnerships, the problem lies in professionalism. Most local creators, while passionate, may not have the experience needed to create conversion-focused content that drives sales.
Writing DMs or emails may seem like the simplest approach, but you'll be competing with dozens of other brands doing the same thing, you don't differentiate yourself in the creator's eyes, and even when creators respond, negotiating terms and ensuring quality results can become a full-time job in itself.
The Modern Solution: Performance-Based Platforms
There is a new method that resolves all the negative aspects of the methodologies seen so far: we are talking about platforms designed specifically to improve the search for creators. Among them, UGC Nexus stands out for its unique performance-based model. Instead of deciding on a fee before seeing the results, on ugcnexus.co you enter the budget for the entire campaign, accept the creators who sign up and wait for the content to arrive. Only once the challenge is over will your budget be distributed more to the creators who have brought you results, while the others will be paid a basic participation fee.
This way you ensure that you create lasting relationships with creators who can demonstrate their value through concrete results. Whether it's showcasing the features of your new smart home device or demonstrating the benefits of your productivity app, you only pay for content that drives real engagement and conversions.
Ready to find the perfect tech creators for your brand?
Start your first campaign on UGC Nexus today →