How to Create Authentic Ads for Your Cosmetics Brand Using User-Generated Content

If you have a cosmetics company, you know how important it is to create quality products; you also know very well that this is not enough, and that to sell such a particular product, the public wants authenticity. One of the most effective ways to achieve this is through user-generated content (UGC). This type of advertising shows real customers using your product, and nothing is more true in the eyes of potential new customers. Here's how to proceed if you want to take this path.

Encourage Customers to Share Their Shopping Experience

For example, you could develop a catchy and memorable hashtag that customers can use when posting about your products. This allows you to easily find and curate their content, and allows them to feel part of a community.

Organizing competitions and special offers can encourage customers to share their experience on video.

Curate and Promote UGC

Once you have a collection of UGC, it's time to actually do something useful with it to increase sales and retain customers.

Create a dedicated gallery: dedicate a section of your website or social profiles to genuine videos of users using your product.

Insert UGC into ads: Incorporate UGC into your ad campaigns. Use photos and videos of real customers in your ads to create a sense of authenticity. This is a great way to be credible and show how your products are used.

Make sure you don't always show the same creator/client, it's important that users see different people so they can relate and don't mistake the person for a paid actor.

Make the Process Scalable

Often, to make this marketing approach scalable, asking your customers for videos may not be enough. Furthermore, to ensure that the videos perform at their best, have the right light and correctly communicate the features of your products, you may want to rely on creators. Maybe a girl or boy who respects the characteristics of the target to whom you want to sell your cosmetic product. You can decide to turn to creators, but how do you find the right ones? And how can you be sure that they are authentic?

How to find the right creators?

You don't have to do endless searches on social media, you can simply create a free profile on ugcnexus.co and create your campaign by entering all your requirements and paying the budget. Creators will sign up for the campaign and upload content that you will use on social media. Then you can sit back and watch the metrics grow, and at the end of the campaign the platform will pay more to the creators who converted you more. Convenient, right?