How to Create Authentic UGC Content: A Guide for Creators

UGC means user generated content. It is a new way of marketing, and it is increasingly requested by companies because what makes their product/service true and authentic is that it is used and recommended by real users.

The time of fake and colorful advertising is over, customers want to see a real person similar to them who uses the product, who recommends it to them.

This is why brands are looking for UGC creators more and more. Becoming a UGC creator means receiving products for free, recording content and getting paid.

What do you need to become a good UGC creator?

The important thing is to understand which audience you want to address, so you can get in touch with the demographic target of the brand you want to collaborate with. Analyzing other UGC creators in the same niche can help you understand how to use the tone of voice of the brand that commissions your content, while remaining authentic.

All that remains is to find the brands to collaborate with! How? Surely not by trying to contact them randomly! The best way is to sign up for marketplaces like ugcnexus.co where brands post challenges related to their campaign. When you sign up for the challenge you automatically get a portion of the budget, so you are sure to get paid for your work before you even start.