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Marketing Strategy

The Future of Marketing: Performance Based Content

5 min read•Published on January 27, 2025
Performance based marketing visualization

Advertising has evolved in recent years, and no one tries to fill billboards on the street with colors anymore. For every type of business, advertising through social media has become an increasingly essential means, and the reasons are easy to understand:

  • Metrics that can be parameterized
  • Results that can be consulted at any moment
  • The possibility of attacking the most detailed audience angles possible
Marketing Analytics DashboardSocial Media Content Creation

This method, although certainly better than the old physical methods, hides some problems. The first is that often the expense for businesses is enormous and the ROAS is not always convenient, this leaves behind small businesses that do not have a lot of budget to spend.

Furthermore, paying platforms like Meta and TikTok to spread content can turn out to be a waste of budget if that content has the potential to become organically viral.

The alternative would be to use UGC creators, who make the product/service we are selling real and reliable.

It would be perfect to be able to combine advertising campaigns, based on performance, with UGC content, which in turn allows you to save budget and exploit the power of authenticity and virality.

UGC Content Creation Process

This combination is now possible thanks to UGCNexus.co, where you can sign up for free for your business and create challenges for creators. Creators will sign up for your challenge and, if accepted, will start creating content for you. Once the content is uploaded, the platform will monitor the results of each post and your budget will be allocated mainly to the posts that bring you more sales.

The Win-Win Situation:

  • You only pay for the best content and creators
  • You avoid the risk of paying an unconvincing creator
  • You avoid having to sponsor posts and pay twice
  • You allocate the budget intelligently
  • You continue to exploit the virality of your posts
  • You maintain the authenticity that only a UGC creator can convey

Now it's your turn. With UGC Nexus, you can connect with talented creators and run campaigns that deliver measurable results.

Start today and see the difference authentic content can make for your brand.